I just found out, via John Talbot, that the Wendy's Canada #expectToBeAmazed Facebook campaign won Bronze in the Shopper Innovation Awards:
More than 4,000 people entered the contest for the trip (1,000 people above target) during the six-week campaign, the brand’s Facebook page garnered 60,000 new “likes,” the videos received more than 320,000 views and 8.7 million impressions were tracked.
The Great Mark Lewis
It's been long enough, I can finally confess... I never actually got to taste the thing. We weren't allowed to eat the ones that were prepared to go on screen and I don't really eat that much fast food and I missed my chance.
Oh well... next magic-themed ad campaign....