Pretzel Aftermath

I just found out, via John Talbot, that the Wendy's Canada #expectToBeAmazed Facebook campaign won Bronze in the Shopper Innovation Awards:

More than 4,000 people entered the contest for the trip (1,000 people above target) during the six-week campaign, the brand’s Facebook page garnered 60,000 new “likes,” the videos received more than 320,000 views and 8.7 million impressions were tracked.

The Great Mark Lewis

It's been long enough, I can finally confess... I never actually got to taste the thing. We weren't allowed to eat the ones that were prepared to go on screen and I don't really eat that much fast food and I missed my chance.

Oh well... next magic-themed ad campaign....

Last bit of Prezels

One last piece of magic for Wendy's #ExpectToBeAmazed campaign.

I'm actually facing a second camera which is supposed to have an extreme close up of my hands so you can actually see the coins. Not sure what happened to that footage. Oh well.

And remember, actually visit the Wendy's Canada Facebook Page to enter to win a trip for two to Las Vegas.